A film franchise is a collection or series of films that are based on a common theme, storyline, character or brand. It usually consists of multiple installments with each new release building upon the previous one and often featuring recurring characters or settings. The goal of a film franchise is to create a successful and sustainable media property by leveraging the popularity of its initial success to generate additional revenue through sequels, prequels, spin-offs, merchandising, and other related products. Some well-known examples of film franchises include Star Wars, Marvel Cinematic Universe, James Bond, Harry Potter, and Fast & Furious among others.